EP65 | Jo Feeley | Forecast, Fashion and Trend Obsession | Local Heroes Podcast

This week on Chris and Dan sit down with Jo Feeley, co-founder of TrendBible, the Newcastle based trend forecasting agency helping some of the world’s biggest brands understand what people will want next. From growing up in rural Northumberland to building an internationally respected futures and trend forecasting business, Jo shares how curiosity became a career, spotting patterns in human behaviour, culture, fashion, interiors, lifestyle, and consumer habits long before they hit the mainstream. The conversation dives into the psychology behind trends, nostalgia culture, social media influence, fashion identity, home decor, masculinity, community, and why people suddenly all start doing the same things at the same time. From Stanley Cups and skinny jeans to Stone Roses fashion, gym culture, and the rise of wellness communities, this episode explores how culture shifts beneath the surface. Jo also opens up about moving to New York to work in fashion, hustling her way into the industry, building TrendBible from the ground up, and advising major global brands on the future of consumer behaviour. Along the way, there’s plenty of Local Heroes chaos too, Greggs Empire biscuits, fish and chip shop curry sauce debates, weird dreams, bucket hats, berets in the North East, and why your sofa might actually be ruining your life. A funny, thoughtful, and unexpectedly deep conversation about identity, creativity, trends, and the future of how we live. Help support the podcast at Patreon - https://www.patreon.com/c/LocalHeroesVIP