Jo Malone On Creativity & The Power Of Fragrance

Join Trinny and perfumer Jo Malone as they discuss fear as the enemy of creativity, and how Jo overcame her fear of starting over with a new business. Together, Jo and Trinny discuss how Jo turned her fear into resilience during her battle with breast cancer in her thirties, as well as her fears around selling her namesake fragrance brand and no longer having control over her own name. They also talk about how Jo’s synaesthesia gave her the unique gift that has driven her entire career, and how important scent can be in helping you feel close to people you’ve lost.