Jo Wong (Pop.Store): Virality Is Not a Business: Inside POP.STORE's Big VidCon Bet

Pop.Store is an agentic AI commerce platform built for creators, combining a social-first storefront where creators can sell digital products, bookings, and affiliate deals with an AI operating system that runs key business tasks autonomously. The platform serves creators of all sizes—from aspiring entrepreneurs to established talent—and is the title sponsor of VidCon Anaheim 2026, where it is launching Echo Me, its multi-agent AI platform.Ceci chats with Jo Wong, CRO and General Manager at Pop.Store, to hear her perspective on three critical issues: why virality is not a business and what it actually takes for creators to build recurring revenue and owned communities that compound over time, how Echo Me's five AI agents handle DMs, comments, deal monitoring, audience nurturing, and content creation so creators can stop spending 80% of their time on admin, and why VidCon's 15th anniversary marks a pivotal infrastructure moment for the creator economy. Tune in for a concrete look at what agentic AI means for everyday creators trying to scale without a team.The Big Three by Influence Weekly: 3 Biggest Stories. 1 Essential Conversation.