Joanna Dai, founder and CEO of innovative womenswear brand DAI

In this episode Dessie welcomes Joanna Dai, founder and CEO of innovative womenswear brand DAI. Dai delivers comfort-empowered performance for the modern woman, designing at the intersection of eco-certified technical fabrics, minimal aesthetics, timeless silhouettes, and purposeful versatility. The brand is committed to empowering women and making positive environmental and social impact. Since launch in 2017, Dai has been on a tremendous growth trajectory and is a pioneer in sustainable materials innovation, tech-enabled fit and e-commerce experience. Joanna is a US expat based in London and was previously an investment banker for 8 years at J.P. Morgan in New York and London. She graduated from Cornell University with a B.S. in Electrical and Computer Engineering, and hails from Southern California which could explain her obsession with comfort and ease. Check out DAI’s website here: https://daiwear.com/ Follow DAI on: Instagram https://www.instagram.com/dai/ Facebook https://www.facebook.com/daiwear.official Twitter https://twitter.com/daiwear Pinterest: https://www.pinterest.fr/daiwear/_saved/ Follow Joanna Dai on Instagram here: https://www.instagram.com/joannadai/ Follow D Sustainability Issue on Instagram here for more sustainable fashion inspiration: https://www.instagram.com/dsustainabilityissue/ Music credit: Wholesome by Kevin MacLeodLink: https://incompetech.filmmusic.io/song/5050-wholesome License: http://creativecommons.org/licenses/by/4.0/