Joanna Penn: Audio for Authors

Joanna Penn is the author of Audio for Authors: Audiobooks, Podcasting and Voice Technologies and a number of other writing and publishing books, including these:How to Write Non-Fiction: Turn Your Knowledge into WordsHow to Make a Living with Your Writing: Turn Your Words into Multiple Streams of IncomeSuccessful Self-Publishing: How to Self-Publish and Market Your BookPublic Speaking for Authors, Creatives and Other IntrovertsHere are some of the questions we covered in this podcastWhat criteria should an author use to decide which books to publish as audiobooks as well?Is it easy to create an audiobook on your own as an author? Or would you recommend working with a professional narrator?Would you caution authors about producing their own audiobooks?How should an author price an audiobook versus Kindle ebook, paperback, and hardcover?How do authors position their books to take advantage of an increasingly audio world?How easy is it for an author to start up their own podcast?And why should an author start up a podcast, especially as a tool for marketing their books?What is the best type of podcast for an author to start? What are some of the options?How do authors find the best podcasts to pitch as guests?What does an author do to be a great podcast guest?Anything new on the voice technologies like AI, speech to text, and text to speech?Audio for AuthorsDo you want to create, publish and market your audiobooks?Are you ready to use podcasting to grow your author brand and reach more readers with your books?Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing.With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world?Audio for Authors: Audiobooks, Podcasting, and Voice Technologies by Joanna Penn: https://amzn.to/3z7IRe5As Joanna has noted, I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe