Joanne Smith on bridging marketing and innovation at Blackmores

Joanne Smith, Chief Marketing and Innovation Officer at Blackmores Group, sits down with Mark Jones to discuss unlocking consumer insights and bringing together marketing, innovation and product development.  Resources  Blackmores: Good health changes everything   CMO.com - Blackmores CMO shares why she's tackling a masterbrand refresh  CMO.com - Blackmores chief marketing and innovation officer on leading the growth agenda   You might also like…  Susan Coghill on telling the story of brand Australia  Amy Smith on brand purpose at T2 Tea  David Garden on shared & earned media in establishing trust with your audience