Jobs To Be Done- A Key to Innovation // Jim Kalbach

Adi Mazor Kario will interview Jim Kalbach about his latest book,  The Jobs To Be Done Playbook, and how this method could help companies innovate better and faster.   Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard.  More about the Jobs To Be Done Playbook: https://rosenfeldmedia.com/books/jobs-to-be-done-book/   Details about Jim's workshop: https://rosenfeldmedia.com/public-ux-workshops/practical-jobs-to-be-done-a-way-of-seeing/   I'm Adi Mazor Kario, #1 Innovation & Value Creation Expert, Invincible Innovation. I'd love to hear your feedback and thoughts in the comments below! If you want to know more about me and my work:  https://www.invincibleinnovation.com/   Hope you enjoyed the talk! #innovation #leadership #management #invincibleinnovation #openinnovation #cocreation  #covid19 #opportunities #valuecreation