Jodie Hawkins | Building successful teams through inclusion and social impact

Welcome to this episode of the IEP with Jodie Hawkins. Jodie is currently the General Manager of the Sydney Sixers and has been part of the team that has helped the club been one of the most successful in WBBL and BBL history. The reason I wanted to get her on is that the culture built at the sixers is one that prioritizes giving back - whether it's pride rounds or supporting cancer patients, Jodie has helped build a brand that clearly prioritises building a legacy beyond the cricket pitch, a big difference to the traditional model that is based on sponsorship deals with companies with big platforms, paying big money. The sixers also prioritize good characters in their recruitment, seeing the human before the athlete has helped unlock performance both on and off the field. A lot of what we talk about in the performance space is about shifting perspective.  Shifting away from finding purpose in being individually successful, to finding purpose in helping others. It's also about making sure we don't get caught up in the crazy world of professional sport and maintain our perspective on what is really important. Topics DiscussedThe importance of social impact in creating a successful sports business How to get the best out of people through allowing them to be authentic and create a feeling of belongingHow the Sixers go about recruitment by prioritizing character traitsThe importance of values and how the Sixers go about developing them to actually have an impact What makes Greg Shepperd one of the most successful coaches in T20 cricketHow to go about delisting playershe growth of the WBBL and how the Sixers have learnt from mistakes made early in the competitionHow Jodie deals with failure as someone who is extremely passionateHow standing still is dangerousLinkshttp://linkedin.com/insideedgeprojecthttp://instagram.com/insideedgeprojecthttp://twitter.com/insideedgeproj-------------------------------- CONNECT --------------------------------Spotify: https://open.spotify.com/show/0g43fpwWuXoJEDtFQpZf8CApple: https://apple.co/3BTAqn9 Instagram: https://www.instagram.com/insideedgeproject LinkedIn: https://www.linkedin.com/in/bhavi-devchand-85302892/ The Inside Edge Podcast aims to explore how the best in the world navigate all the noise to consistently perform in the most rugged and high-pressure environments. The purpose? To bring back enjoyment, simplicity and connection. To help the next generation live from the inside-out, have the courage to be themselves and simply enjoy the journey. We want to see people stay centred, connected and courageous - especially when it matters most. We blend the latest research with ancient wisdom to transform individuals and teams, so that they can thrive with pressure, not collapse under it. We know that real transformation isn’t just tactical - it’s relational, emotional, human. The Inside Edge is where science meets soul, and tactics meet trust.