Jody Furlong, Founder of The Eye Casting

Jody Furlong is the founder of The Eye Casting, working across fashion, advertising and commercial campaigns, with a focus on casting that feels current and grounded in relatable people. In this episode, he reflects on how he built his career in casting - from early work in the industry to establishing an agency and developing a clear approach to finding the right talent for each brief.  He talks through what casting involves day to day, from interpreting briefs to managing clients’ expectations, and explains why understanding what a brand is really asking for is often more important than what is written down. He also shares the realities behind casting decisions, the challenges that can come with unclear direction, and the importance of communication, organisation and experience in delivering a job properly.  Alongside this, Jody discusses how the industry has evolved over time, including the shift towards more inclusive and real people casting, changes in how briefs are written, and the growing need to balance creative ideas with what is achievable in practice. He reflects on working closely with agents and production teams, the pressures of delivering at pace, and why getting the right fit remains central to any successful campaign.  www.businessofmodelling.co.uk www.theeyecasting.co.uk   Hosted on Acast. See acast.com/privacy for more information.