Joe De Sena: Every Man Dies, Not Every Man Lives | E102

Welcome to In Search of Excellence! You're listening to part two of my awesome conversation with Joe De Sena, the CEO of the global fitness and wellness brand Spartan, which has a community of more than 10 million athletes around the world.If you haven't yet listened to part one of my conversation with Joe, be sure to check that one out first. In this part, Joe shares his incredible story of perseverance, the importance of mentorship, and how pushing your limits can lead to extreme success and personal growth.Time stamps:00:58 From Cornell to Wall StreetThe entrepreneurship class at CornellWon a $5000 prize in a competition for the best business ideaThe advice from one of the judges to go to Wall StreetWent back to his pool business05:00 Joe’s bold stock investmentBuys Syntax stocks and earns $ 100,000Sells his pool business for $500,000Blew it all on the wrong stock investments07:25 How to get a mentor?Mentors are looking for basic human skillsRandall’s experience with his mentorsEarning a mentorship – a story about Max13:35 The importance of taking meetingsYou might add value to their life, they might add value to your lifeMoney comes from the most unexpected placesYou never know where a meeting could lead17:46 A risk to peruse your dreamLeaving the shore is uncomfortableTake the chances, you can always come backAn incredible red barn story21:20 The Spartan Company 24 years agoGetting people outside their comfort zoneIn the beginning, it didn’t workPeople don’t want to buy discomfortThe change that came with Facebook23:18 The Death RaceIt’s like a Navy SEALs or Delta Force eventSpartan’s toughest event meant to break youYou look in the mirror and find out who you areWhat does the Death Race look like?26:27 Serious health issues in JapanJoe was stressed out about his businessWoke up one morning and couldn’t see anythingEnded up in the hospital – and was told a part of his brain is deadHe decided not to accept that28:59 Why do people come to the Spartan race?When people experience the transformation, it’s addictiveEven if it sucked while they were doing itJoe’s philosophy - nobody cares, work harderOptimize your health and wellness to be able to operate31:01 The fear of failureFailure is a learning opportunityA lot of our fear is just fiction32:48 Three most important ingredients for successPersistence, Personality, GratitudeThe level of hard work needed for successYou must be willing to sacrifice and save the fun for later35:45 The importance of extreme preparationJoe is constantly working and always preparingHe prepares months ahead37:42 Joe’s ultimate dreamA year of some form of military service post-high schoolDisconnecting all water heatersKids doing burpees before they come into the schoolIs a work-life balance possible?38:55 Fill in the blanks for excellenceThe biggest lesson I've learned in my life isNobody cares, work harderMy number one professional goal isChange 100 million livesAnd much moreSponsors:Sandee – https://sandee.com/Bliss: Beaches – https://www.amazon.com/Bliss-BeaAbout Randall Kaplan: Randall Kaplan is a serial entrepreneur, venture capitalist, executive coach, co-founder of Akamai Technologies, founder and CEO of JUMP Investors, and host of In Search of Excellence. Through his Extreme Preparation™ methodology, he helps founders, executives, business owners, and ambitious professionals improve strategy, communication, decision-making, and execution.Coaching and Staying Connected:1-on-1 Coaching | Instagram | YouTube | TikTok | LinkedIn | X