Joe De Sena: Founder and CEO of Spartan

Joe is the founder and CEO of Spartan, the largest obstacle racing series in the world. He is also a New York Times bestselling author of multiple books including Spartan Up, Spartan Fit, and most recently The Spartan Way.   Some interesting insights from this episode:  The most grueling endurance event he's ever done is running a business.  "Death is the price we pay for life so make it worth it."  Learn how he built the largest participatory endurance sport in the world with over a million annual participants and 275 events spread across 42 countries.  It took over a decade of losing money and tweaking the product until he finally figured out a formula that worked. He stuck with it for so long because he knew it was his true north.  Branding matters. They're probably 10x more successful because of the name Spartan.  Intermittent fasting can make you feel better and it increases performance.  The best way to physically train is to focus on flexibility and mobility.  The ambitious mission of Spartan is to change 100 million lives.  "Excellence is giving it everything you've got. When you're up against a wall and you refuse to give up, that's excellence."