Joe De Sena: The Spartan Way - Pushing the Limits on Human Capability - Ep. 12

from The Born Primitive Podcast · host Born Primitive

On this special episode, Bear and Tony talk with Joe De Sena, founder and CEO of Spartan, a leading endurance sports brand. Joe is a New York Times bestselling author of the books Spartan Up, Spartan Fit, and The Spartan Way. He has seen success with Spartan as an endurance racing brand through its multiple events: Spartan Trifectas, Spartan Trail, DEKA, Tough Mudder, and many others. He currently hosts CNBC’s business bootcamp No Retreat. On today’s podcast, Joe shares his mission to inspire others to forgo comfort and challenge the expectation of human possibility to build a better life. You can follow him on X @realJoeDeSena, on YouTube @joedesena6033, and on Instagram @realjoedesena. To check out our brand visit: https://bornprimitive.com/ Follow us on ⁠⁠@bornprimitive⁠⁠ Subscribe to our YouTube Channel: ⁠⁠@BornPrimitiveApparel

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This episode was published on October 31, 2023.

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