Joe Emmett, Berry Bros. & Rudd

Joe Emmett came from music into wine — and landed at Berry Bros & Rudd, Britain's oldest wine merchant. 326 years of history.He works with a younger clientele, giving him a unique perspective on how a historic institution connects with a new generation. We recorded this in person at their St James's Street original HQ in London.We talk about what younger clients want, how to balance heritage with accessibility, and what wine can learn from music.Guest: Joe Emmett — Account Management, Berry Bros & RuddWineWithJon — new episodes on Tuesday mornings.Connect: @winewithjon | [email protected]