Joe Foster, Creator of Reebok, on building a #1 shoe brand and finding your own whitespace!

Joe is one of the greatest innovators ever in the footwear space, he pioneered aerobic women's yoga shoes, created staples of fashion like the Classic and Club C models, and lead the company to become the best selling athletic brand globally at a point. Joe shares how out of necessity he with his brother Jeff created Reebok and how they found their own whitespace to make a mark in the industry. Hope you enjoy!