Joe Gagliese, Co-CEO of Viral Nation, on influencer marketing being the future of all marketing!

Joe created Viral Nation, a premiere destination for brands to create iconic and long lasting campaigns with influencers and for influencers to find the brand partnerships of their dreams. Viral Nation was started without much of any creator economy and simply from Joe's cold outreach to influencers telling them he could help get them partnerships. Through his hard work, Joe has taken the company to incredible size and scale while convincing some of the most prominent businesses in the world to work with influencers! This has had a profound impact on how marketing is done today, with a social first approach, and Joe is leading the way.He shares how the idea for Viral Nation happened, what made him interested in influencers, and what it took to build the iconic company!