Joe Heck, US CEO of Zip Co, on how to do Buy Now Pay Later right for consumers and the business!

Gen Z has been increasingly using BNPL services for everything from bigger purchases like electronics to Coachella tickets. Joe oversees the US operations of Zip Co, which has millions of young customers using its BNPL offering today. He sheds light on why BNPL is helpful for a younger generation. Zip Co has positioned its service around trusting the consumer to use BNPL for smart decisions, empowering them to use their judgement. In this episode, Joe talks about the rise of BNPL, how it became so popular, and what Zip Co does different! Joe also discusses about the evolution of the payment space as a whole and the future he sees for Zip Co's BNPL and BNPL as a a category!