Joe Ingram Speaks about improving your Customer Journey

Have you tried to buy from your own company? the road to the sale for the prospect is riddled with potholes that we have placed in the way.  Often the pothole is put in from a department that isn't the sales department.  The business office will try to modify the process to avoid mistakes that the sales department often makes, these changes derail the sales process by taking people out of emotion and being logical.