Joe Macleod 'Peering through the Past, Present and Future lens of End Experiences'

We are building an independent global network of people doing human-centred work.Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Hello and welcome to another episode of Bringing Design Closer. My name is Gerry Scullion, and I’m a service designer, and founder of This is HCD and CEO of This is Doing - we provide live online design and innovation classes , providing training for people within the Design and change-making space. You are in for a treat today folks - I caught up with the one and only, Joe Macleod - an all round great thinker and leader in the space of designing end experiences. Based in Stockholm now, Joe’s just released his second book titled ‘Endineering’ which focusses on the HOW to design these incredibly important experiences for both businesses and the planet.Joe’s first book titled ‘Ends’ was released a number of years ago and really focussed on the understanding of the why these systems have not been put in place.In this conversation we flick between both mindsets, but in the spirit of Christmas that is fast approaching, we speak about Past, Present and Future - what the behaviours are and problems that have been left behind by our ancestors and elder family members. We speak about the Present, where we are at and should be doing both at a societal level but also from a change-maker perspective.LinkedInhttps://www.linkedin.com/in/josephmacleod/https://www.linkedin.com/company/andend/ Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory→ Claim partner discounts https://www.thisishcd.com/partnersGerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...________________________All episodes have been produced by This is Podcasting.