Joe McDonnell Global Head of Insight and Lifestyles at WGSN sits down to rehash our experiences at Cannes Lions and share notes.

WGSN is one of the World's Leading Insights Organizations. I sat in on Joe McDonnell's presentation at Cannes Lions: The Rise of Virtual Influencers.  He and I reconnected upon our return to rehash the stand-out moments, content of the event and his brilliant presentation. i couldn't get enough! Download their WHITE PAPER Titled: Future Consumer 2024 After years of rapid industry, technological and social acceleration, 2024 ushers in an era of realignment. WGSN presents the new key consumer sentiments and profiles, and what must be done to win minds and market share. Future Consumer 2024 is part of a series of unparalleled business strategy reports that empower you with the knowledge to anticipate and deliver the engagement strategies and products for tomorrow’s consumer.