Joe Pine on Pricing Experiences

Long-time listeners may recall an interview that Rochelle and I did a little while back with Joe Pine on The Business of Authority. On TBOA, we talked a lot about how to elevate your business from selling services to selling experiences and ultimately to selling transformations (i.e., outcomes) but we didn’t get a chance to talk much about pricing these sorts of higher value offerings. So, Joe graciously agreed to join me on Ditching Hourly to talk about just that: DH139: Joe Pine on Pricing ExperiencesMore about Joe…Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.2019 marks the 20th anniversary of The Experience Economy and it is has been revised and has just be released with a new subtitle: “Competing for Customer Time, Attention, and Money.” You can order it here:The Experience Economy, 20th Anniversary EditionIn true “experience” fashion, Joe and Jim are running a book re-launch celebration on Nov 13, 2019. If you’d like to be included, you can register here to participate in person or online:https://strategichorizons.com/books-and-ideas/launchfest/ Definitely check out Joe’s work. He’s the real deal. Related LinksJoe Pine The Experience Economy Strategic Horizons Joe on TwitterTranscriptTranscript of Joe Pine on Ditching Hourly ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!