Joe Pine on Pricing Experiences

Long-time listeners may recall an interview that Rochelle and I did a little while back with Joe Pine on The Business of Authority. On TBOA, we talked a lot about how to elevate your business from selling services to selling experiences and ultimately to selling transformations (i.e., outcomes) but we didn’t get a chance to talk much about pricing these sorts of higher value offerings. So, Joe graciously agreed to join me on Ditching Hourly to talk about just that: DH139: Joe Pine on Pricing ExperiencesMore about Joe…Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.2019 marks the 20th anniversary of The Experience Economy and it is has been revised and has just be released with a new subtitle: “Competing for Customer Time, Attention, and Money.” You can order it here:The Experience Economy, 20th Anniversary EditionIn true “experience” fashion, Joe and Jim are running a book re-launch celebration on Nov 13, 2019. If you’d like to be included, you can register here to participate in person or online:https://strategichorizons.com/books-and-ideas/launchfest/ Definitely check out Joe’s work. He’s the real deal. Related LinksJoe Pine The Experience Economy Strategic Horizons Joe on TwitterTranscriptTranscript of Joe Pine on Ditching Hourly ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.