Joe Polish: Direct Marketing Mastermind

Summary: In this episode, Dave conducts a length interview with Joe Polish, founder of too many amazing things to name here.  Listen as Dave and Joe discuss the origins of The Genius Network, why money isn't as valuable of an ingredient to happiness as is often perceived, how interpersonal relationships are the cornerstone of professional success, and much, much more! Time Stamped Show Notes: 00:29 – Dave introduces Joe Polish 02:09 – The story of Joe's passage through adversity 03:00 – Focus on making yourself useful to LOTS of people 03:44 – Money earned ethically is a by-product of value creation 06:12 – Finding meaning and, therefore, happiness 06:54 – Nothing tastes as great as being lean feels 09:10 – Often times, the things that will make you the happiest have nothing to do with materiality 11:15 – At the end of the day, the person you need to be most connected with is you 11:35 – The things that are the most enjoyable in life are the things that are the hardest to do 14:57 – Necessity is the mother of invention—most successful people create, not from a place of inspiration, but from a place of desperation 16:24 – Don't ever forget what it's like to have fun 18:26 – Are you treating yourself like a million-dollar race horse? You should 19:45 – Don't become a behavior addict 21:31 – He who has his health has 1,000 ambitions, he who does not only has one 24:50 – Irritated oysters make pearls 25:42 – Most of the money we make in this world comes from transforming other peoples' bad news into good news 29:19 – An entrepreneur who takes resources from a lower level of productivity to a higher one 31:03 – One of the challenges with self-help is trying to learn "what to do"—that's not how it works—you need to get to the true causal root of your problems before you can learn what to do 37:43 – Are other people making money in your industry? Yes?—then there's nothing wrong with the industry, there's something wrong with you 38:50 – Learn fundamental business skills—until you have those, the industry doesn't matter 40:20 – You're not entitled to anything, you need to figure out how to make it work 41:48 – Any problem in the world can be solved with the right sales letter 42:50 – Educate people on how to make a buying decision—it's the only way to get them to think about something other than price 49:55 – Just make it easy for someone to understand what you do 54:40 – Starting the Genius Network 59:30 – It's not about what you LEARN in the Genius Network, it's about the connections you make 64:00 – It's not about Joe Polish the man representing the brand—it's about the incredibly people and relationships that have created the brand 65:30 – Joe joined EO in 1995 66:33 – How do you deal with things when they're not working? When you're feeling overwhelmed? 67:31 – There are going to be times when you straight-up don't wanna play anymore—but remember that feelings aren't facts 67:55 – Amateurs wait for inspiration, professionals do it with a headache 68:30 – Don't worry alone, get the facts, and have a plan 69:03 – Stay connected—Vitamin C 69:29 – Your attention is your most valuable asset 69:38 – Be willing to destroy anything in your life that is no excellent 70:15 – Nothing feels good in the middle…it feels good at the end 72:09 – Protect your confidence and protect your gratitude   3 Key Points: Necessity is the mother of invention—create from a place of desperation, not inspiration. Be willing to destroy anything in your life that is not excellent. If you're really hell-bent on making money, find a way to transform other people's bad news into good news.   Resources Mentioned: Entrepreneur's Organization – The EO Network Joe Polish – Marketing wiz, creator of Piranha Marketing and Genius Network, host of two podcasts I Love Marketing – Joe's podcast with Dean Jackson 10X Podcast – Joe's Podcast with Dan Sullivan Piranha Marketing – Joe's marketing company Genius Network – The program Joe started to connect highly influential, successful people Credits: Show Notes provided by Mallard Creatives