EPISODE · Aug 18, 2016 · 22 MIN
Joe Pulizzi: Content Subscribers Make Better Buyers
from B2B Nation · host B2B Nation
Joe Pulizzi, the CEO of Content Marketing Institute, was a recent guest on B2B Nation. In this episode, we discussed the essence and value of content marketing, how to measure content marketing efficacy, tips for getting started with content marketing, Content Marketing World 2016, and more!
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Joe Pulizzi: Content Subscribers Make Better Buyers
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