Joe Sutherland, "Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use" (Wiley, 2025)

Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of “actionable insights” often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, “So what?”  Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use (Wiley, 2025) is a guide for these leaders. It provides a clear and practical approach to putting analytics to productive use with a three-part framework that brings together the realities of the modern business environment with the deep truths underpinning statistics, computer science, machine learning, and artificial intelligence. The result: a pragmatic and actionable guide for delivering clarity, order, and business impact to an organization’s use of data and analytics. The book uses a combination of real-world examples from the authors’ direct experiences—working inside organizations, as external consultants, and as educators—mixed with vivid hypotheticals and illustrations—little green aliens, petty criminals with an affinity for ice cream, skydiving without parachutes, and more—to empower the reader to put foundational analytical and statistical concepts to effective use in a business context. Joe Sutherland has worked as an executive, public servant, and educator for the Dow Jones 30, The White House, and our nation's top universities. His firm, J.L. Sutherland & Associates, has attracted clients such as Box, Cisco, Canva, The Conference Board, and Fulcrum Equity Partners. He founded the Center for AI Learning at Emory University, which focuses on AI literacy and integration for the general public. Caleb Zakarin is editor at the New Books Network. Let's face it, most of the popular podcasts out there are dumb. NBN features scholars (like you!), providing an enriching alternative to students. We partner with presses like Oxford, Princeton, and Cambridge to make academic research accessible to all. Please consider sharing the New Books Network with your students. Download this poster here to spread the word. Please share this interview on Instagram, LinkedIn, or Bluesky. Don't forget to subscribe to our Substack here to receive our weekly newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices