Joe Walsh and Yemisi Egbewole Diagnose the Brand

Democrats have a branding problem. Joe Walsh and Yemisi Egbewole think they know why. They took very different roads into the Democratic Party. Walsh was a Tea Party congressman who campaigned for Donald Trump in 2016. Egbewole ran communications in Joe Biden's White House — and now she's a political commentator on Fox News. They both have ideas about why the Democratic Party feels so out of touch to many red-state voters, and thoughts on how to win them back. Sarah McCammon spoke with them live on stage in Charleston, South Carolina earlier this year. IN THIS EPISODE: 00:00 — Cold open 00:26 — Two roads into the party 02:19 — What turns gettable voters off 04:54 — Crime down 35% means nothing 07:23 — The online left monster 10:10 — Authenticity vs. fighting 11:18 — Why there's no going back to Obama 14:14 — Independent media is where voters are 16:42 — Going into enemy territory 17:58 — Win purple, own purple 19:03 — The national brand problem 23:27 — Ultimate advice for democratswhats  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.