EPISODE · Sep 25, 2023 · 57 MIN
Joel Benge on Cyber Messaging Failures and On-Air Review of Audience Outreach Emails!
from Bare Knuckles and Brass Tacks · host George Kamide
Joel Benge, Principal at Message Specs, and self-described "message therapist," steps into the ring!George K and George A talk to Joel about common sales and marketing messaging mistakes, and Joel runs the first “Messaging Maze,” with on-air reviews of audience-submitted outreach emails!In this episode we get into:💬 The power of empathy and understanding in building trust and open communication.🔄 Taking a first principles approach to messaging involving all organizational facets.🤝Joel takes audience questions in the Brass Tacks part of the show.✅ Subscribe wherever you get your podcasts!Mentioned in this episode: The Storytelling Animal, by Jonathan Gottschall
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Joel Benge, Principal at Message Specs [https://messagespecs.com/], and self-described "message therapist," steps into the ring! George K and George A talk to Joel about common sales and marketing messaging mistakes, and Joel runs the first "Messaging Maze," with on-air reviews of audience-submitted outreach emails! In this episode we get into: 💬 The power of empathy and understanding in building trust and open communication. 🔄 Taking a first principles approach to messaging involving all organizational facets. 🤝Joel takes audience questions in the Brass Tacks part of the show. ✅ Subscribe wherever you get your podcasts! Mentioned in this episode: The Storytelling Animal [https://www.jonathangottschall.com/storytelling-animal], by Jonathan Gottschall [https://www.google.com/search?sca_esv=568031865&sxsrf=AM9HkKnUt4bNSqKxjHOu2cIaOW26sIXw8g:1695581183595&q=Jonathan+Gottschall&si=ALGXSlYzFQQn5id74gU-GPAR8UsllKNebHx5zj2txQsc1FfqFEcwCm1JhhllRuTDvaILW-QAL4eKFznyS8vwrUkhrd_ziyKaxWOPiwaJUAoa0Hju-CPWNOGaRksjwwrqK0sE6M1FDjoKxunChSRc2LeC9Wy_KUhha3deDooFFcPVo5J3PTspmXGadZILXf-VwsYXGdFq8HVl5ocHMTfrB8-OK92S--mBBw%3D%3D&sa=X&ved=2ahUKEwjh6oqR9MOBAxWSFlkFHbnnBr4QmxMoAHoECCQQAg]
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Joel Benge on Cyber Messaging Failures and On-Air Review of Audience Outreach Emails!
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