Joel Capperella: Sales Enablement is the Answer to Your Lead Quality Problem

from B2B Nation · host B2B Nation

Joel Capperella, an expert sales and marketing consultant, was a recent guest on B2B Nation. We talked about the state of sales and marketing alignment, strategies to help improve the relationship between marketing and sales, how this alignment might evolve in the next five years, and more!

Episode metadata supplied by the publisher feed · Published Dec 20, 2016

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Joel Capperella: Sales Enablement is the Answer to Your Lead Quality Problem

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