Johan Verbois: The Untapped Power of Used Cars

Send us Fan MailIn this episode, my guest is Johan Verbois, founder of MA5, a used vehicle consulting, an international consulting firm specializing in used vehicle operations, remarketing, and residual value management.Johan’s journey into automotive started with a surprising detour from physiotherapy to dealership life—and turned into a 35+ year career shaping used car operations at some of the biggest names in the business, including Toyota, Opel, Peugeot, and Mercedes.We get into a lot during this conversation:Why most dealers still lack a real used car strategyThe cultural differences across Europe that affect how used cars are valued and soldWhat EVs are doing to the second-hand market—and why some dealers are afraid to touch themHow AI and new retail players are changing the game faster than we realizeAnd what Johan learned from his time at Toyota about focus, simplicity, and long-term thinkingJohan is also a board member of CARA, the European Car Remarketing Association, and a familiar face on global automotive stages. If you're in the industry—OEM, retail, tech, or consulting—this is one of those episodes that gives you a fresh lens on what’s happening right now in the used car world.Give it a listen—there’s plenty in here that could sharpen your next move.