Johann Konig: The Gallerist as Entrepreneur

Johann König is one of Europe’s most entrepreneurial art dealers. He started his gallery in Berlin at 20 years old. Now, 20 years later, he has grown to spaces in Berlin, London, Monaco, Seoul Vienna, Tokyo and the Decentraland metaverse. More than that, König Galerie publishes a magazine, produces a podcast and launched a digital platform for NFTs and fractional art ownership called MISA, which will be the subject of a separate podcast. In this episode, we asked Johann what it means to be a gallerist in an age when the art market is changing how dealers build audiences and represent artists—and the nature of art itself is changing rapidly too.