John and Mark X. Cronin | John's Crazy Socks and Strategies for Building a Social Enterprise

John Cronin and Mark X. Cronin are the father-son team that created John's Crazy Socks, a social enterprise with a mission to spread happiness. The co-founders bootstrapped their startup into a multimillion-dollar business and became the world's largest sock store — and an international sensation.  John and Mark received the EY Entrepreneur of the Year award, and they have spoken before Congress, the UN, and appeared in various media outlets. John has Down Syndrome, and his mission is to show what people with differing abilities can do. John's Crazy Socks employs people with differing abilities and has raised hundreds of thousands of dollars for various charity partners including the Special Olympics.  John and Mark X. Cronin, the Founders of John's Crazy Socks, are John Corcoran's guests in this episode of the Smart Business Revolution Podcast. They talk about their journey of building a social enterprise, their hiring process, and how infusing a personal touch has impacted their business.