John Cohen - Auburn Athletic Director On Failure, Growth, & Building Mental Toughness

#246: John Cohen is the Athletic Director at Auburn University, a position he assumed in October 2022 after a long career in the Southeastern Conference. Before coming to Auburn, Cohen was athletic director at Mississippi State University from 2016–2022 and previously spent 25 years as a college baseball coach, including head coaching stints at Mississippi State, Kentucky, and Northwestern State, earning two SEC Coach of the Year honors. A former Mississippi State baseball player, he combines experience as an athlete, coach, and administrator, and has overseen significant competitive, fundraising, and facility growth at Auburn while guiding all sports programs toward postseason success.