EPISODE · Aug 13, 2024 · 50 MIN
John Common on The Old Marketing Playbook vs New
from NexGen CMO Podcast · host Kelly Hopping
In this episode, Kelly Hopping, CMO of Demandbase, and John Common, CEO of Intelligent Demand, discuss the shift from the old marketing playbook to the new. Together they highlight the differences and the need for adaptability in order to drive growth in the B2B space. They discuss the importance of having a business growth mindset and share advice for aligning marketing efforts with overall business goals. Plus, tune in for a fun fact from John about founding his company while on tour as a musician!
What this episode covers
In this episode, Kelly Hopping, CMO of Demandbase, and John Common, CEO of Intelligent Demand, discuss the shift from the old marketing playbook to the new. Together they highlight the differences and the need for adaptability in order to drive growth in the B2B space. They discuss the importance of having a business growth mindset and share advice for aligning marketing efforts with overall business goals. Plus, tune in for a fun fact from John about founding his company while on tour as a musician!
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John Common on The Old Marketing Playbook vs New
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