John Corey on Thought Leadership, AI and the Power of Pub...

What this episode covers

In this episode, Kevin talks with John Corey, co-founder of Green Target, about the evolution of legal marketing and the growing importance of thought leadership. They cover takeaways from the 2025 Marketing Report, the staying power of blogs and how AI is reshaping legal publishing. John highlights the need for actionable content and the chance for young lawyers to build authority through publishing. The conversation underscores how legal marketing is changing and why strong communication strategies matter more than ever.

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Frequently Asked Questions

How long is this episode of Real Lawyers with Kevin O'Keefe?

This episode is 55 minutes long.

When was this Real Lawyers with Kevin O'Keefe episode published?

This episode was published on June 4, 2025.

What is this episode about?

In this episode, Kevin talks with John Corey, co-founder of Green Target, about the evolution of legal marketing and the growing importance of thought leadership. They cover takeaways from the 2025 Marketing Report, the staying power of blogs and...

Can I download this Real Lawyers with Kevin O'Keefe episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.