John Dawson - VP Strategy - Jellyfish

John Dawson is VP Strategy at Jellyfish, with 15 years of experience working across Australia, Denmark, China and the United States. He brings an international perspective to developing strategies for global brands at a time of media convergence and disruption. He helps clients navigate the evolving landscape through AI, data and media innovation, and importantly, helps them understand and improve how they are represented across large language models and AI-powered search. He is a regular industry speaker and thought leader on AI, marketing effectiveness and the future of brand discovery.