John does some amateur psychology...

Summary In this solo episode of the Ambitious Lifestyle Business podcast, business book author John Lamerton discusses the influence of Rory Sutherland, particularly his book 'Alchemy', which highlights the importance of psycho-logical solutions in addressing problems that seem to require logical fixes. John illustrates this with examples from the London Underground and even proposes a rebranding of Inheritance Tax to enhance public perception and engagement. He shows how small businesses can adopt these psycho-logical insights to improve customer experience and operational efficiency. You can get a FREE chapter of John's book Big Ideas... for Small Businesses here.