John Dykes unplugged: mastering the art of storytelling and performance

John Dykes has worn many hats: from features writer to one of the world’s most sought-after sports presenters. In this podcast, he shares insights and anecdotes from his three-decade career, helping individuals and organisations to master storytelling, craft compelling pitches, create high-performance teams and manage crises in his new innings as a solopreneur. Reflecting on iconic moments, from covering cricket, football, tennis, Formula 1, MotoGP and golf to interviewing legends like Thierry Henry and Serena Williams, John emphasises the power of preparation over “winging it”. He also explores the value of embracing discomfort for long-term growth, a mindset he embodies at 60, while busting many myths about aging.