John Elkington: What are the major challenges companies face in embracing sustainability?

In Episode 8 of Deep Dive, our Chief Ecosystem Officer, Liz Fleming, sits down with John Elkington, founder and Chief Pollinator at Volans and a global leader in corporate sustainability. Known as the "father of sustainability," Elkington shares his insights on how companies can genuinely embrace sustainability, the challenges they've faced along the way, and the vital role of platforms like South Summit in this journey. One of the episode's core themes is the increasing need for innovation and collaborative partnerships. Elkington believes that while sustainability is challenging, it’s also an area where constant innovation is key to overcoming obstacles and driving meaningful change. He applauds South Summit for its role in fostering a dynamic ecosystem where startups, investors, and established companies come together to co-create sustainable solutions. According to him, platforms like South Summit are essential in advancing transformative ideas and nurturing the next wave of sustainable enterprises. For listeners interested in the intersection of business and sustainability, this episode offers rich insights. John Elkington’s perspective on sustainable business strategies is essential for anyone looking to understand the role companies can play in shaping a positive future.