John Grant '...from Margaret Mead to Spiral Tribe to Greener Marketing'

Series One In this early episode of the series, I talked with John Grant, who spent his early career at JWT and BMP-DDB, before becoming co-founder and Head of Strategy for the revolutionary St Luke's . (As you'll hear, it narrowly missed being named after...well listen and find out). John has since become a highly sought-after consultant, and somehow managed to write several excellent books along the way, inc 'The New Marketing Manifesto', 'The Green Marketing Manifesto', Co-opportunity', 'Made With', and 'Better'. He has worked with an array of leading global brands, along with various departments of the UK and Swedish Governments. He's also written a sequel to the #GreenMarketingManifesto titled #GreenerMarketing. Therefore we talk about that, #TheGreatReset...and Spiral Tribe. As you do.