John Gumas on the 5 Step Process for Building Your Brand

A veteran of the branding, advertising, and interactive marketing industry, John founded Gumas Advertising in 1984. Today, the award-winning firm is consistently named one of the top branding and interactive marketing firms by the California Business Times. John is recognized as one of the country's foremost authorities on Challenger Brand Marketing®. He is the author of two books "Marketing Smart" and "Challenger Brand Marketing" which describe how challenger brands can effectively develop marketing strategies to take on their larger competitors. In addition, John has been an adjunct professor of branding, advertising, and interactive marketing, a sought-after speaker, and a regular columnist for several publications and blogs. John currently sits on many boards, including the San Francisco Giants CF, The San Francisco Chamber of Commerce, The San Francisco State University Foundation, The Bay Area Sports Hall of Fame, and The Elios Society. John was recently inducted into the San Francisco State University Hall of Fame and was Alumnus of the Year. John has also been recognized for his extensive community service and leadership by the U.S. Senate and the San Francisco Giants. Get to know more about John Gumas on his website: https://gumas.com/  = = = = = As always -- thank you for supporting the show! Your 5-star rating and review makes a difference -- it's easy to leave one and it helps spread the word about the podcast! = = = = = My latest book, The Far Unlit Unknown -- is available everywhere books are sold including Audible! Get your copy and learn more about it here Are we connected yet on social?  @maryloukayser (Instagram) https://www.linkedin.com/in/mlkayser/ (LinkedIn)