John Kennett: Orchestrating marketing harmony across teams, simplifying complex science and embracing curiosity to drive innovation

Life, Science, and Marketing Podcast: Episode 14Guest: John Kennett, Director of Global Marketing, Brand & Solutions at ForteJohn's Background:20+ years in marketing roles across the life sciences industryPrevious companies include Medaxial, Covance, Envigo, and LabcorpOriginally studied electronics engineering and made a transition into marketingMasters degree in psychodynamic psychotherapyKey Discussion Points:Enjoyment of constant innovation and progress in the life sciences industryThe importance of storytelling to make complex science understandableBuilding bridges between science and marketing through curiosity and conversationsOrchestrating marketing messages across teams for clarity and harmonyBalancing business priorities while still focusing on peopleKey Quotes:"Our ability to have a strong working culture means that we ought to be thinking about how we compliment one another rather than compete with one another.""Go ask dumb questions, because there's no way that I could know everything even people with a doctorate in bioscience don't know everything about someone else's specific research area.""Culture eats strategy for breakfast - if you've got a good culture in place, then you can have the best strategy in the world, but if you don't have the culture to deliver on that strategy, forget it."