Capturing Customer Loyalty & Small Business Saturday

from Entrepreneur Weekly · host Entrepreneur Media, INC

Do you know the difference between a satisfied and a highly satisfied customer? If not, you could be significantly undercutting your profit margins. Co-author of Capturing Loyalty: How to Measure, Generate and Profit from Highly Satisfied Customers, John Larson, explains how you can shrink your client base and still increase sales. Then, Small Business Technologist and Host of Expand with Tech, Melanie Gass, shares how Small Business Saturday by American Express can help connect your company and community.

NOW PLAYING

0:00 39:12

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Beating loneliness by bridging the generation gap

Apr 21, 2026 ·13m

Robotics and the Future of Aged Care

Apr 19, 2026 ·16m

The Purpose Paradox: Why Baby Boomers Delay Retirement

Apr 17, 2026 ·13m

A Growing Movement Aims to Prepare All Physicians to Care for Older Adults

Apr 15, 2026 ·12m

Defeating Recurring Charges on Cancelled Credit Cards

Apr 13, 2026 ·11m

If Your Dad Has These 11 Odd Habits, He's More Lonely Than He Admits

Apr 11, 2026 ·16m

Similar Podcasts

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting! Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! Modern Day Modern Day Weekly convos between Emma Lembke and Jules Terpak Why That with Wyatt Wyatt Your semi-weekly source for fun facts and deep dives into different topics! Please follow the show and share the link with anyone who doesn’t already listen!

Frequently Asked Questions

How long is this episode of Entrepreneur Weekly?

This episode is 39 minutes long.

When was this Entrepreneur Weekly episode published?

This episode was published on November 21, 2017.

What is this episode about?

Can I download this Entrepreneur Weekly episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!