John Levy on Life After PENN, Ontario’s Rise & theScore’s Legacy

It had been a while since John Levy last spoke when he appeared last month at the NEXT.io Summit in New York. He had a few things to say about the departure of himself and sons Aubrey, Noah and Benjie from PENN Entertainment some 14 months ago, more than 2 ½ years after PENN acquired theScore in 2021. We’ve been giving it the old college try to get the elder Levy back on the podcast, and we finally succeeded this week as Ontario’s open, legal sports betting and igaming industry recognizes its third anniversary. Our conversation included a trip down memory lane before single-event sports betting was given legal blessing by the federal government, and your humble host read a quote from Levy in a May 2021 Toronto Star column about legal online gaming coming to the true north, strong and free, Levy spoke about theScore’s success in Ontario, both pre- and post-PENN ownership, the company’s partnerships with the Toronto Blue Jays and Golf Canada, and some overall thoughts about the province’s legal gaming market, advertising and marketing strategies, the ongoing efforts by the industry around responsible gaming and the challenges/opportunities ahead in Ontario, Alberta and beyond. He also (somewhat) answered our question about what’s next. Hosted on Acast. See acast.com/privacy for more information.