John Lewis: More throttle, less brake

John Lewis is what you get when you combine a corporate dude, an entrepreneur, and a motorcyclist. He's passionate, but tempered, realistic. He rode up to our studio to share some lessons he learned working at Nike, Burton, building his own coffee company, and consulting for the motorcycle industry. He's also probably the first guest who came prepared with notes of lessons he wanted to share. Here are two of the favorites: 1. Swing the bat and go down swinging. Failure is one of the most important things you can do as you go through this process that we call life. 2. More throttle, less brake. When something isn't feeling right, sometimes just by applying more pressure — applying more spending or applying more pressure to your sales force — you can sometimes get a desired result. DON'T SLEEP ON OUR NEW SPONSOR: FUTURE Future brings you 1-on-1 physical training from elite coaches, delivered right to your Apple Watch. Personalized workouts and daily check-ins to help you reach your goals. They'll even send you an Apple Watch to use if you don't have one. Sign up for Future today at www.TryFuture.com/rebel and get 50% off your first month. If you liked this one, check out our interview with Brandon Wardell: https://soundcloud.com/rebel_radio/brandon-wardell EDM.com Track of the Week: https://soundcloud.com/hip-hop/strybo-plan-feat-latro Learn more about your ad choices. Visit megaphone.fm/adchoices