John Lewis on Christmas campaign trends

The story behind John Lewis' 2024 Christmas campaign, and other trends in festive work for this year, are the focus of the latest PRWeek podcast.Our guest on Beyond the Noise this week is Ben Bailey, head of external comms at John Lewis Partnership.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify or on your favourite platform.Speaking to PRWeek UK editor John Harrington and senior reporter Evie Barrett, Bailey discusses the thinking behind John Lewis' festive activity, which takes places in three parts this year.He also discusses the Christmas campaign for Waitrose, which is part of the John Lewis Partnership.The trio look at broader trends in Christmas campaigns in 2024, including the 'series' approach, plus humour, purpose, nostalgia, pastiche, the value of recurring characters, and how earned media fits into the strategy.Christmas campaigns by Sainsbury's, Aldi, M&S, Asda, Morrisons, Lidl, Greggs and others are discussed. Hosted on Acast. See acast.com/privacy for more information.