John List on How to Make Good Ideas Great & Great Ideas Scale

John List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. His research focuses on questions in microeconomics, with a particular emphasis on using field experiments to address both positive and normative issues. For decades his field experimental research has focused on issues related to the inner-workings of markets, the effects of various incentives schemes on market equilibria and allocations, how behavioral economics can augment the standard economic model, on early childhood education and interventions, and most recently on the gender earnings gap in the gig economy (using evidence from rideshare drivers).