John McNulty

John discusses how Didgebridge privacy focused marketing communication technology and cybersecurity are helping their clients today. He emphasizes how every touchpoint, TV ad, print, radio, out-of-home brochure, business cards, are all potential customer touch points. They should all generate new ” highly valuable leads” and be opt in, mobile video interactive.” Later in the interview John discusses the methodology and process by which all marketers have to approach the marketing of their business no matter the size to maximize their ROI while respecting the needs of their consumers. John refers to this process in an acronym called REAR. The game is to Reach, Engage, Activate, and Re-communicate. He says “this is a good word to remember because it defines how all marketing works.” There is no doubt that every successful marketing campaign would have to ultimately do these things to achieve optimum results. The interview discusses how private channels are created by opting “real human” leads” not robots into permission based networks without personal data of consumers being mined for marketing and nefarious third-party purposes. These lead which companies pay big dollars for on these touchpoints should not be mineable and they should not be handed off and shared with competitors. John McNulty is CEO and Co-Founder of Didgebridge, listen more to the podcast and learn more about this very important topic and how Didgebridge is working with clients in a variety of industries today to help bridge this gap.