John O'Sullivan went from tour guide to a creator led media company where tours are just one product line

Tour guides should dominate social. Most just won’t press record. This episode is for every tour operator who’s ever said: “Yeah… I should do more on social.”John O. Sullivan (One Minute Tours / Depot Adventures / Hidden Middle)  is the guy who actually did it — from tour guiding in Europe to walking the streets with a gimbal building One Minute Tours into a creator-led media business that has tours as just one of the revenue generating products. We unpack the craft (and the business model), plus the Amazon lockdown tours, the viral dam moment, and why “great content” still needs the right distribution.John explains the exact format he uses to turn hyper-local stories into millions of views — and how tour operators can copy the principles without copying the style.Topics: filming confidence, movement hooks, repeatable formats, content moats, local algorithm advantage, reposting, and turning social into a media business.To get your hands on your free trial of Videreo, check out our most recent case study with details on the free trial here.