John Perell thinks about what it takes to connect with younger donors

John Perell is the Director of Strategy and Member Experience at the Smithsonian Institution. On this episode of Groupthinkers, host Justin McCord sits down with John to discuss the findings in RKD's latest study, "Don't You Forget About Me: The Nonprofit Marketer's Guide to Generation X." John shares his perspective on connecting with younger donors and how organizations can evolve to stay relevant with a younger audience. Follow Groupthinkers on Twitter/Instagram @groupthinkers. For more information visit rkdgroup.com/podcast.