EPISODE · Oct 1, 2025 · 28 MIN
John Piccone of Adform on Curation as the Safe Way to Find New Audiences
from Curation Conversations · host Multilocal
Fern Potter talks with John Piccone, Regional President at Adform Americas, about how curation is transforming advertising. They cover smarter targeting with curated inventory, merging identity signals for reach, and how Martech, AdTech, and creative are converging - with AI driving the future of media decisions
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John Piccone of Adform on Curation as the Safe Way to Find New Audiences
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