John Sculley

Doing a 13-year career at PepsiCo, including six years as its president, John Scully prove to be something of a marketing genius. If you’ve ever seen The Pepsi Challenge, well .. that was John Sculley’s idea. Then he made the switch from selling flavored sugar carbonated water to selling personal computers. In 1983 Scully became CEO of Apple.  And soon, behind his marketig skills, Apple had rival i b m on the run. In 1987, in the middle of his 10-year run at Apple, Scully wrote a book about his transition from Pepsi.  And that's when I met him.