EPISODE · Jul 26, 2021 · 15 MIN

John Sculley

from Now I've Heard Everything · host Bill Thompson

Doing a 13-year career at PepsiCo, including six years as its president, John Scully prove to be something of a marketing genius. If you’ve ever seen The Pepsi Challenge, well .. that was John Sculley’s idea. Then he made the switch from selling flavored sugar carbonated water to selling personal computers. In 1983 Scully became CEO of Apple.  And soon, behind his marketig skills, Apple had rival i b m on the run. In 1987, in the middle of his 10-year run at Apple, Scully wrote a book about his transition from Pepsi.  And that's when I met him. 

Episode metadata supplied by the publisher feed · Published Jul 26, 2021

What this episode covers

Doing a 13-year career at PepsiCo, including six years as its president, John Scully prove to be something of a marketing genius. If you’ve ever seen The Pepsi Challenge, well .. that was John Sculley’s idea. Then he made the switch from selling flavored sugar carbonated water to selling personal computers. In 1983 Scully became CEO of Apple. And soon, behind his marketig skills, Apple had rival i b m on the run. In 1987, in the middle of his 10-year run at Apple, Scully wrote a book about his transition from Pepsi. And that's when I met him.

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