EPISODE · Apr 15, 2021 · 20 MIN
John Vuong: Why Local SEO is Important
from Your Brand Amplified · host Anika Jackson
The fourth child of Vietnamese immigrants to Canada, John is very familiar with hard work. He was born and raised in Hamilton, and worked from a young age to help his family while also having some pocket money to have fun.John has had almost too many jobs to count, starting when he was ten helping out on paper routes. Through all of his work, though, he has focused on a single thing – building relationships.Whether it was collecting money and making sales on his paper route, shelving books at his local library, or manning the fryer at a stadium, he loved meeting new people and getting to know them. He connected by listening to others’ stories and sharing his own.After graduation, he wanted to continue traveling and was accepted into a program to teach in Japan. However, his brother spoke to him about settling down and handling his finances responsibly, so he chose to get a job in Toronto.His adventure in sales began at Red Pages, a startup that wanted to follow Yellow Pages and create a printed directory, only of websites instead of phone numbers. This was 2003, when Google was in its infancy and everyone was still trying to understand what the internet would be. Yellow Pages was a major player and everyone invested in print ads.John’s next job taught him that building relationships was so important he wasn’t happy if he couldn’t do it every day. He was with an affiliate online marketing company that got customers for big businesses that were paying per acquisition. He found the job very transactional and didn’t stay long. His passion for building relationships was not possible there.The next five years saw John doing outside sales for Yellow Pages and enjoying the connections he made with business owners and coworkers. However, near the end of his time there, the company was faltering. Businesses weren’t getting the returns they used to on their ads. Print was declining, and Google was taking over. John wanted to serve his customers more fully, so he started to explore online marketing.The founding of Local SEO Search was an adventure. He got his first customer when he didn’t yet have a laptop – he was showing prospects Google search results on his phone. However, his first six-month contract got the ball rolling and it’s been doing well ever since.His primary passion in his business is to help small business owners succeed. He loves to see his clients grow and see the tangible results of his work every day. Giving small businesses a leg up so they can compete with more established companies is something John enjoys a great deal.Over time, he’s refined what verticals he’s interested in serving and made the processes at Local SEO Search more efficient. He focuses on working hard, being honest, transparent, and good to staff and clients. That’s when the good stuff really happens.John believes in education and continuous learning. That’s why he started his own podcast, Local SEO Today, in 2018. He wanted to provide a tool for business owners and entrepreneurs to help them succeed. Originally, the podcast focused on the expertise of himself and Roger Murphy, Local SEO Search’s Vice President of Sales. But in 2019 he began interviewing other business owners and entrepreneurs and has found a wealth of knowledge to share with his audience.In his personal life, John has a wife and a four year old son who are the center of his world. He loves to watch his son grow, learn, and interact with the world. He works hard during work hours but at a certain time of day the phone goes off and he focuses on his family. TheyWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
The fourth child of Vietnamese immigrants to Canada, John is very familiar with hard work. He was born and raised in Hamilton, and worked from a young age to help his family while also having some pocket money to have fun.John has had almost too many jobs to count, starting when he was ten helping out on paper routes. Through all of his work, though, he has focused on a single thing – building relationships.Whether it was collecting money and making sales on his paper route, shelving books at his local library, or manning the fryer at a stadium, he loved meeting new people and getting to know them. He connected by listening to others’ stories and sharing his own.After graduation, he wanted to continue traveling and was accepted into a program to teach in Japan. However, his brother spoke to him about settling down and handling his finances responsibly, so he chose to get a job in Toronto.His adventure in sales began at Red Pages, a startup that wanted to follow Yellow Pages and create a printed directory, only of websites instead of phone numbers. This was 2003, when Google was in its infancy and everyone was still trying to understand what the internet would be. Yellow Pages was a major player and everyone invested in print ads.John’s next job taught him that building relationships was so important he wasn’t happy if he couldn’t do it every day. He was with an affiliate online marketing company that got customers for big businesses that were paying per acquisition. He found the job very transactional and didn’t stay long. His passion for building relationships was not possible there.The next five years saw John doing outside sales for Yellow Pages and enjoying the connections he made with business owners and coworkers. However, near the end of his time there, the company was faltering. Businesses weren’t getting the returns they used to on their ads. Print was declining, and Google was taking over. John wanted to serve his customers more fully, so he started to explore online marketing.The founding of Local SEO Search was an adventure. He got his first customer when he didn’t yet have a laptop – he was showing prospects Google search results on his phone. However, his first six-month contract got the ball rolling and it’s been doing well ever since.His primary passion in his business is to help small business owners succeed. He loves to see his clients grow and see the tangible results of his work every day. Giving small businesses a leg up so they can compete with more established companies is something John enjoys a great deal.Over time, he’s refined what verticals he’s interested in serving and made the processes at Local SEO Search more efficient. He focuses on working hard, being honest, transparent, and good to staff and clients. That’s when the good stuff really happens.John believes in education and continuous learning. That’s why he started his own podcast, Local SEO Today, in 2018. He wanted to provide a tool for business owners and entrepreneurs to help them succeed. Originally, the podcast focused on the expertise of himself and Roger Murphy, Local SEO Search’s Vice President of Sales. But in 2019 he began interviewing other business owners and entrepreneurs and has found a wealth of knowledge to share with his audience.In his personal life, John has a wife and a four year old son who are the center of his world. He loves to watch his son grow, learn, and interact with the world. He works hard during work hours but at a certain time of day the phone goes off and he focuses on his family. TheyWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!
NOW PLAYING
John Vuong: Why Local SEO is Important
No transcript for this episode yet
Similar Episodes
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m
Nov 12, 2025 ·35m
Oct 17, 2025 ·40m